Product DescriptionBasic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions the… More >> BASIC [ Read More ]
Product DescriptionPraise for Data-Driven Marketing”To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability.”—John M. Boushy, former CEO, Ameristar… More >> Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should [ Read More ]
Product DescriptionPraise for Data-Driven Marketing”To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability.”—John M. Boushy, former CEO, Ameristar… More >> Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should [ Read More ]
Product DescriptionPraise for Data-Driven Marketing”To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability.”—John M. Boushy, former CEO, Ameristar… More >> Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should [ Read More ]
Product Description“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It’s do or die. Marketing in the Moment gives the reader the right tools to win and now!” –Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test “The online marketing world is changing fast, and nobody knows for sure what’s coming next. This book can help you be better prepared for the changes that are already afoot.” –… [ Read More ]
Product DescriptionTwo world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.Product DescriptionTwo world-renowned marketing consultants and bestselling authors present the definitive rules of marketing…. More >> The 22 Immutable Laws of Marketing: Exposed and Explained by the World’s Two
Product Description#1 USA Today Business Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace “A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.” —Robert Hanson, President, Global Levi’s® Brand, Levis Strauss & Co. “Pearson makes the clearest statem… More >> The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and [ Read More ]
Product Description#1 USA Today Business Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace “A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.” —Robert Hanson, President, Global Levi’s® Brand, Levis Strauss & Co. “Pearson makes the clearest statem… More >> The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and [ Read More ]
Product Details: Hardcover: 816 pages Publisher: Prentice Hall; 13 edition (March 6, 2009) Language: English, ISBN-10: 0136009980, ISBN-13: 978-0136009986 Product Dimensions: 11 x 8.8 x 1.3 inches, Shipping Weight: 4.6 pounds (View shipping rates and policies), Average Customer Review: 3.9 out of 5 stars See all reviews (135 customer reviews) Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, [ Read More ]
Product Details: Hardcover: 816 pages Publisher: Prentice Hall; 13 edition (March 6, 2009) Language: English, ISBN-10: 0136009980, ISBN-13: 978-0136009986 Product Dimensions: 11 x 8.8 x 1.3 inches, Shipping Weight: 4.6 pounds (View shipping rates and policies), Average Customer Review: 3.9 out of 5 stars See all reviews (135 customer reviews) Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, [ Read More ]
Product DescriptionMarketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor wh… More >> Marketing: The Core
Product DescriptionMarketing used to be different – a lot different. Today, brands are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways. To help guide marketers during this exciting time of transition, we’ve published the Social Marketing Playbook. Our comprehensive strategic report aims to help marketers … More >> The Social Marketing Playbook
Product DescriptionKnowThis: Marketing Basics offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 100 real-world examples and is ideal for marketing professionals, students and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading… More >> KnowThis: Marketing Basics
