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Product Description#1 USA Today Business Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace “A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.” —Robert Hanson, President, Global Levi’s® Brand, Levis Strauss & Co. “Pearson makes the clearest statem… More >> The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and  [ Read More ]

Product DescriptionOrganization = productivity = success and confidence. Introducing “Stay Organized and Get Things Done: The Sock Puppet School of Business” – the Vook that explains step-by-step how to get and stay organized once and for all. This is not your typical stuffy business guide; prepare to laugh and learn. Download it now!With this Vook, you’ll learn proven strategies for establishing and maintaining organization in your life, from determining your current level of… More >> Stay Organized and Get Things  [ Read More ]

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ISBN13: 9780470537190 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionSearch has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that business. But even more  [ Read More ]

ISBN13: 9780470438992 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionPraise for Professional Services Marketing “This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading.” —David Maister, author of Managing the Professional Service Firm “Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professi… More >> Professional Services Marketing: How  [ Read More ]

ISBN13: 9780470438992 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionPraise for Professional Services Marketing “This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading.” —David Maister, author of Managing the Professional Service Firm “Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professi… More >> Professional Services Marketing: How  [ Read More ]

Product DescriptionYour business has 5 primary resources – the lifeblood on any online business. That’s your affiliates, your list, your customers, long-term customers and joint venture prospects. Each one of the big 5 have the power to make your sales and thus make big profits. … More >> Targetted Traffic: The Lifeblood of Your Business

Product DescriptionThis digital document is an article from San Diego Business Journal, published by CBJ, L.P. on February 1, 2010. The length of the article is 481 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser. Citation DetailsTitle: SEO (Search Engine Optimization).(Ask the EXPERTS)> SEO : An article from: San Diego Business Journal

Product DescriptionThe Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you’ll learn how to: Increase your company and brand … More >> The Social Media Bible: Tactics, Tools, and Strategies for Business Success

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Product DescriptionBusiness and Society: Stakeholders, Ethics, Public Policy, 13e by Lawrence and Weber has continued through several successive author teams to be the market-leader in its field. Business and Society, 13e highlights why government regulation is sometimes required as well as new models of business-community collaboration. The authors believe that businesses have social (as well as economic) responsibilities to society; that business and government both have important r… More >> Business and Society: Stakeholders, Ethics, Public Policy