All companies will profit from some presence on the web, even if it is only a straightforward listing on a site such as yell.com or one of the other business directory sites. That way, even if clients would not contemplate buying your product or service over the web at least they can find your address details so that they can pop in.

It may be that a little more information would be useful to the client, say for example you are a bridal shop the chances of a bride buying a dress from you via the internet are slight but she may very well want to know a few things about your organization before deciding whether to pop in. Times of opening will be useful as will knowing if a proior arrangement is required. She may also want to find out what price range of dresses you hold, which designers you work with and whether you sell accessories, bridesmaid dresses etc. All of this information means that a reasonable 3 or 4 page website would be well received by a customer base who are more and more used to finding what they want on the web.

That said, the clients you will attract will still be quite local as clients will come to visit you in person so there is no necessity to spend big amounts on listing the full range of your stock, having photographs of everything taken and adopting a “buy on line” service available. The cost of a helpful simple information website should only be a few hundred pounds and there is no need to spend on Online Marketing or consider about your Search Engine Placement as clients will search for you via your company name.
Other businesses, whose customer base is more suited to national or international sales should invest heavily in their website if they are to tap into the possibilities of the web. If we look at a business that sells car windscreen wipers on line we can see the difference immediately. If the client knows that the wipers she spots on the website will fit her car and that they are a good price she will buy from wherever she is. This could mean national and international purchases for the business that they would simply not have from having a shop on a high street. Money spent on Online Marketing provided by a SEO Company is however in this example paramount. If you do not have a good search engine placement none of those potential clients will find you as they will not know you by name; so spend in both site development and Search Engine Placement is critical.