The only time to even consider this question is if you would like your website to bring sales or interest from clients who do not know you and are looking for your goods or services over the internet. If your website is simply an information service for current customers then the answer is simply a straight forward no, you require no Online Marketing.

If you do want your website to work that way then you must establish if you need optimization, or if your site is good enough in that arena already. The best place to start your study is with your competitors and their listing, in comparison to you, on the internet search engine results list.

Choose your usual internet search engine, think about your industry and come up with a few quite specific words or phrases that describe loosely what products or services you provide. Then insert these into the search engine one at a time and make a note of which of your competitors are usually listed on that first page of results. Also scan down each page in turn until you locate your own website details ( if this does not appear after the first 10 pages of results you can stop searching!).

At this point you will be able to gage if your position is a lot lower that the competition or not. If not, and you are listed up there on page 1 of the results then either you have a quite specific service, almost no competitors or your site is already optimized to the right level. Do double check at this time that you have not selected a very specific keyword or phrase for your experiment as this will distort results dramatically and give you a guarantee good Search Engine Placement!

If you have found your website way down the listings, or indeed you have not located your site at all in the first 10 pages then some online marketing in the form of search engine optimization may be worth investing in.

There are professional organizations out there who will help you to improve your positioning in the search results and this is important for a decent amount of business. All the organizations currently sitting on page one of the search results will attract the attention of at least 85% of the searching clients and provided that they do actually offer what their potential customer wants they will almost certainly get the business. The customer will certainly not be sifting through page after page of search results when his product is right there on page one.

The Search Engine Optimization Company can make certain that your positioning improves over the course of a month or two and the benefits should then make themselves evident.