Learn How To Cut Adwords Costs With Negative Keywords

As you know Google advertising system is getting more competitive, it’s not more easy to stay profitable and its getting to start a campaign with less work . You can start PPC profitable campaign now with Google Cash Detective 3. if you are thinking to stay on top and beat your competitors, lets not waste your energy and dollars on unproven markets or marketing techniques, you can easily boost and increase and take your Adwords campaign to the next level just by adding negative keyword phrases. Not only is it time extremely well-spent, but there are many ways to get more work done with Adwords help center.

I am sure you already know this, you can add negative keywords to your adwords campaigns or ad groups or ad group level that block your ads from showing for search queries matching the negative keyword.Negative keywords apply to broad and phrase match keywords only — you don’t required to use them with exact match phrases. With Google Cash Detective 3 you can easily spy on your competitors adwords campaigns.

Let me give you an example of how to use negative keyword and get best result. For example you may be bidding on the “storage shed” keyword. There are more than 301,000 people searching for this keyword in a month. If you check the searches that are related to the keyword storage shed, you’ll see that there are 33,100 for “Rubbermaid storage shed” and 18,100 searches for “storage shed plans”. You do not sell Rubbermaid storage sheds, or storage plans, so in your adgroups you add this as “-rubbermaid” and “-plans” to your ad-group or –if it applies to all the adgroups in your campaign — to your campaign. You have just weeded down 20% of the looks on the main keyword “storage sheds”, and therefore just saved yourself not only the cost of those clicks, but the damage they were doing to your click through rate by showing ads to people who aren’t interested in what you’re marketing.

This Video can help you learn more about Pay Per Click marketing:

And that’s just the tip of the iceberg. In the example above, I only did a quick glance at the keywords that were triggered for that broad match term by using the Google keyword tool. The real results of negative keyword research come from looking at the results in your own campaigns. You can do this by running a search query report, or, use the new interface, you can research negative keywords from right within an adgroup by going to the “keywords” tab and then going to the “see search terms” pulldown menu. If you select “all” from the “see search terms” menu, you’ll see the actual search queries that people used that activated your ads for particular keywords.

If you’re utilizing broad match keywords the first time you actually determine what your advertisements are viewing for you may give you quite a blow. Google sometimes matches real search queries to keywords in your account pretty loosely. It can get as loose as a search query for “dog treats” triggering an ad tied to the broad match of “dog food”. meaning that, this is strong, because it gains your ads more exposure, but if the results are terrible and are costing you money, you may want you had began practicing negative keyword research months ago. Feel free to visit our Online Marketing website to learn more.

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