This article reveals a chiropractic marketing strategy that can get four times more people reading your Twitter and Facebook posts. Twitter and Facebook is an excellent way to find new patients, yet few understand the best way to get people to read your messages. Article shows one of my favorite little tricks.

Would you like four times more patients to view your Twitter and Facebook messages? The secret is using photos! Mentioning you have a new photo for someone to see and generating curiosity behind it, can cause your click through rate to skyrocket. People are seeking to be entertained. The entertainment value of photos has been shown to be very efficient way of getting our patients to view our Twitter and Facebook messages. Hey, if they’re not opening your messages than what’s the point?

How Effective Are Photos? We have seen a four times increase in the number of people viewing our posts whenever we include photos and images. I have seen a similar result when photos are used by our chiropractic clients. They are getting huge results when they tie in a photo with a brief promotional message.

How popular are images on Facebook? To give you some idea, there are roughly 850 million photos uploaded to Facebook monthly. Wow, that is a lot and should indicate how popular they are.

You can tag people in photos and it will notify them that they’re in your photos which we’ve seen dramatically increases the relevancy of this message to the patient.

And, photos are fun! It allows patients to see you as a real person, beyond the lab coat. Photos are an excellent way to cement the bond between doctor and patient. How Can I Begin Using Photos?

It’s easy. Create an Flickr account at Flikr.com. Flikr lets you upload pictures for free. It is then a one-click process to show a photo in your twitter or facebook stream. The aim here is to increase the frequency of your use of photos and tie them in with a brief promotional message to drive the patients into the practice. We have seen the use of photos increase readership by four time. Give this method a try. It really works.

This article merely scratches the surface of marketing with Twitter and Facebook. At our website, I created a training video on this strategy so be sure to check that out.